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Nokia Beefs Up Digital Mapping Division with Predictive Analytics

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Nokia's digital mapping division has announced that it is buying Medio Systems, a Seattle based company that is a developer in the emerging field of real time predictive analytics.

Nokia said that by building on Medio's 'smart data' asset it will be able to create contextual maps and location services that change according to the situation to provide personalized and predictive services.

That could mean giving drivers routes that match their driving style based on real-time conditions.

"We are entering the age of what I call cognitive mapping, in which maps will understand their environment and anticipate people's intent in order to deliver interactive and smart location experiences," said Michael Halbherr, CEO of Here. "We plan to extend Medio's talent and technology that analyzes millions of connected devices and billions of interactions on the go to strengthen our ability to deliver highly personalized maps and location services for whatever people face throughout their day."

In order to understand what a person might want and need in a given moment Medio, which has nearly 60 employees, mines vast amounts of real-time activity data now available from the proliferation of sensors and connected devices into actionable intelligence.

The transaction, which is subject to customary closing conditions, is expected to close by the end of July 2014. The terms of the transaction are not being disclosed.

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