Opera Mediaworks Beefs Up Germany Mobile Advertising Reach
Published on: 30th Apr 2014
By: Ian Mansfield
Opera Mediaworks has expanded its mobile advertising reach in Germany with the acquisition of the local mobile ad agency Apprupt. Financial terms were not disclosed.
Apprupt is a mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through rich media campaigns, as well as performance advertising solutions.
Apprupt's publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo.
"Germany is an important and fast-growing mobile ad market and is expected to reach $1.8 billion by 2017," says Mahi de Silva, CEO, Opera Mediaworks. "Integrating apprupt into our platform will help us grow our reach into this important territory, giving our clients even broader global reach for mobile advertising."