Orange Improving Application Based SMS Capacity

Empower Interactive is working with Orange to implement a new Mobile Data Services Architecture. The solution segregates mobile data traffic, handling 'application' driven messages over a separate, dedicated infrastructure from person-to-person traffic. The architecture has been designed to leverage Orange 's existing proprietary network elements, laying the foundations for the launch of new SMS and MMS services without the need for significant incremental capital investment in the future.

By separating its application and person-to-person traffic in this way, Orange is able to reduce the load on its SMSCs (Short Message Service Centres). This allows Orange to gain maximum benefit from its legacy infrastructure investments.

"Our objective was to find a flexible solution to support both existing SMS services and inherently more complex MMS traffic," comments Neil Chapman, Manager of Messaging Services at Orange . "Empower Interactive has already proved itself to be a trusted partner in the development of mobile data services for Orange UK and Orange Group. The solution they proposed met our criteria, delivering significant competitive advantage and we look forward to working together."

Posted to the site on 15th October 2003