Australia Gets Mobile Video Downloads

Emblaze Systems has been chosen as the provider of mobile video and audio services by Australia's Telstra. Using the Emblaze EMplatform Telstra's customers will be able to browse video clips, integrated with Telstra's branded content framework where thumbnail images make video selections easy. Subscribers will be able to download Rugby World Cup score updates and games highlights to a selected numbers of mobile phones.

A unique feature is Emblaze's ability to provide end-to-end solutions for CDMA 1X as well as GPRS multimedia enabled devices with various notification techniques.

Ms Lynda O'Grady Chief of Products of Telstra Technology, Innovations and Products, said: "Emblaze were chosen as a technology partner as they offered high quality end-to-end solution to ensure delivery of the best user experience in time for Rugby World Cup. Importantly, Emblaze's solution would provide us with a flexible and innovative multimedia solution optimised to Telstra's environment."

Itai Ben-Dor, Managing Director of Emblaze Systems, said: This service offering is unique in that we have the capability to provide a multi-format solution for Telstra's BREW CMDA & GPRS network. We are well known for providing a customized service to our clients and to work closely with them to ensure delivery of the best user experience to their subscribers. We are delighted to work with Telstra and hope to announce more successes in the near future."

Posted to the site on 14th October 2003