Free Report on Europe's Mobile Phone Market

The MGAIN Consortium, funded by the European Commission has released a new report on mobile entertainment in Europe. The 170-page report "Mobile Entertainment Business" provides a comprehensive understanding and a fresh analysis of the European mobile entertainment industry and market.

The MGAIN project and this report are independent from all organizations and individuals within the industry and market of mobile entertainment in Europe. As such, the report offers an unbiased analysis of the European situation regarding mobile entertainment. At the same time, the MGAIN consortium have a close cooperation with the Mobile Entertainment Forum that have commented on draft versions of the report to ensure the quality of the analysis.

The report says hat by the end of 2003, some 10 million European mobile subscribers will own a Mobile Entertainment enabled device. This equals a penetration level of 2-3%.

Despite the existence of a large number of GPRS enabled phones and networks, the penetration of mobile data services is approximately only 1% in average in Western Europe. Penetration of ME services, other than ringtones and logos, is therefore obviously less than 1% and potentially significantly lower. Therefore, current ME revenues seem likely to mainly derive from simpler ME services such as ringtones, logos and SMS based entertainment. It should, however, be noted that some countries such as Italy and UK are noticeably more developed than the European average.

You can download the report for free from http://www.mgain.org/mgain-wp5-D542-delivered3.pdf"

Posted to the site on 8th October 2003