Lara Croft Switches to Vodafone

Vodafone has secured an exclusive agreement in 22 countries for mobile entertainment content based on the highly-successful Tomb Raider series. Tomb Raider is one of the most popular computer and video game series of all time. Since Lara made her debut in 1996, the Tomb Raider series has sold more than 30 million units worldwide.

The entertainment mobile content will consist of three Tomb Raider adventure platform games, as well as ringtones, screensavers and wallpapers. The games also include special codes which reveal tips and hints accessible from a specially-created customer website.

Guy Laurence, CEO at Vodafone Global Content Services, said: "Tomb Raider is a first class addition to the Vodafone live! portfolio. Lara Croft is one of the most popular video games characters ever, and we expect her to be a significant driver of games and downloads. This agreement with Eidos further enhances our rich content offering and consolidates Vodafone's position as a global leader in mobile entertainment."

Fans of the world's most famous cyber-babe will be keen to know that each of the three mobile games (episodes) has an individual storyline, with a global storyline encompassing all three episodes. Each episode will consist of 15 levels plus one training level to teach the user how to play the game. The difficulty level of each episode will start from an easy point and grow progressively harder. The first episode in the series is scheduled for launch in September and is entitled: "Tomb Raider: The Osiris Codex"

Posted to the site on 25th September 2003