Emblaze Teams with TTPCom to Offer Multimedia Phone Solution

Emblaze Semiconductor and TTPCom have jointly announced the development of an integrated platform to provide brand name and OEM/ODM handset makers with a fully featured multimedia mobile phone solution. The collaboration between Emblaze Semiconductor and TTPCom utilises Emblaze Semiconductor's ER452x line of multimedia processors and TTPCom's GSM/GPRS/EDGE/3G protocol and applications software. Two platforms are in development to provide multimedia capabilities in feature-rich and smart mobile phone devices.

The first platform, to be released in October 2003, is a complete, integrated, multimedia-enhanced mobile phone solution consisting of Emblaze Semiconductor's ER4521 multimedia co-processor and TTPCom's protocol and application software. The platform supports digital still camera functions up to VGA resolution, still image viewer at various formats, MP3 audio player, MPEG4 video playback and recording, and MIDI playback for advanced ring-tones and musical notes. In December 2003, the two companies plan to release an upgraded version of this platform utilizing Emblaze Semiconductor's newest silicon, the recently announced ER4525 with extended multimedia performance.

The second platform, scheduled for a March 2004 release, integrates Emblaze Semiconductor's ER4525 advanced multimedia application processor with TTPCom's complete applications platform, Ajar. With the Ajar Platform running on the ER4525, the higher performance multimedia capabilities and built-in support for live media streaming enables customers to utilize the full range of applications and add enhanced support for multimedia MMS, Java and the advanced graphical user interface.

Both platforms will include a software development kit that enables a high degree of differentiation for handset designers and delivers the best possible time-to-market through pre-integration of TTPCom's software and the Emblaze Semiconductor's multimedia processors.

"Our collaboration with TTPCom enables OEMs and ODMs who are developing the latest handsets to achieve faster time to market with reduced design and production costs," said Dror Jerushalmi, VP Marketing, Emblaze Semiconductor. "TTPCom's technology is widely recognized as comprehensive, efficient and easy-to-use and has been licensed by many of the world's leading cell phone makers. The integration of TTPCom's software with the multimedia sub-system based on our ER452x makes it easier and cheaper for phone designers to evolve from regular 'voice' handsets into the more advanced camera phones, camcorder phones and smartphones."

Posted to the site on 24th September 2003