Vodafone Brand Arriving in Japan

Japan's J-Phone says that it is to be renamed as "Vodafone K.K." (K.K. stands for "kabushiki kaisha") as of October 1st. The resolution will be subject to shareholder approval at an Extraordinary General Meeting to be held on September 25. The change comes after J-Phone, a member of the Vodafone Group, announced on May 27 it would completely adopt the Vodafone single brand on October 1 in order to fully capitalize on the brand's association with global services and reliability.

With the view that it is essential to have a unified brand and company name to promote Vodafone's strong global presence effectively in the Japanese market, a decision was taken to change the company name on October 1, the same day of the brand change.

The company recently renamed its mobile internet services as Vodafone Live!"

Posted to the site on 8th September 2003