Ericsson Reorganises

Ericsson says that it will form a new business unit, Access, by separating the responsibility for high volume radio products from business unit Systems. Ericsson will also introduce a group function for sales and marketing. The overall Ericsson organization will remain.

"The new group function for sales and marketing will be established to secure profitable growth and further develop the professional sales culture," said Carl-Henric Svanberg, President and CEO of Ericsson. "The split of Systems reflects differences in customer needs and in the processes that are needed for different parts of the infrastructure business."

Access will handle the production of radio base products, which are more standardized and of higher volume. The responsibility for customized projects and end-to-end offerings will remain within business unit Systems. This unit will include core network, fixed line products, service layer and broadband access. Kurt Jofs has been recruited externally to head Access and will join the Group Management Team. Bert Nordberg, today head of Systems, will take up the new position as head of group function Sales & Marketing. Bj

Posted to the site on 8th September 2003