Two New Phones from SonyEricsson

Sony Ericsson has announced the launch of two new handsets, the Z600, a clamshell mobile phone with complete imaging and messaging capabilities and the Z200, a youth oriented handset. The Z600 is the first GSM/GPRS clamshell phone with exchangeable front and back covers and also features an integrated camera and color screen. The Z200 mobile phone offers a 4,000 colour screen and 40-tone polyphonic sound with exchangeable Style-Up front panels. Both handsets will be available in Q4 2003.

The Z600 is distinguished from the growing clamshell product offering in the market by its stylish shape and exchangeable front and back Style-Up covers. These covers, which were designed in cooperation with Sony Digital Design, are available as accessories and come in an array of colors and patterns that allow consumers to completely change the look of their Z600, coordinating it with their clothes, car or mood. The theme of personalization is continued on the inside of the phone with the large color display ideal for Style-Up themes, images or wallpapers.

A second display on the outside of the phone shows information such as caller ID, time, network and battery status. The Z600 also has a dedicated speaker for the 32-voice polyphonic sound, which reproduces musical ringtones and boosts the sound effects of the mobile games. For the aspiring music producer, there is the Music DJ feature, a 4-track music creation tool, which consumers can create their own great-sounding ring signals and also send them to their friends.

"The Z600 has fantastic, easy-to-use imaging capabilities already winning fans in the T610, and also sports a form factor that allows consumers to express themselves and personalize the phone both inside and out, for instance matching the themes inside the phone with the covers," says Steve Walker, Director of Product Marketing at Sony Ericsson.

The Z200 offers several personalization features such as exchangeable Style-Up front covers, full color wallpapers and 40-tone polyphonic ring tones. The Z200 supports 40 voices, which gives it excellent sound quality for ring tones as well as for gaming. The more voices a phone supports, the more it sounds like real music."

Posted to the site on 4th September 2003