Footie on a Phone

ClearSky Mobile Media and San Diego Soccer Development Corp. dba Soccer Development of America (SDA) have entered into a marketing agreement to resell football branded mobile phones in Latin America. Phones will feature soccer teams from five Latin countries: Brazil, Mexico, Venezuela, Columbia and Chile. Phones will feature the latest scores & highlights -- in near real-time. ClearSky will market entertainment sports content, interactive branding, and branded smart phones. These cell phones will allow users to follow their favorite soccer team, including keeping track of the latest betting odds, up-to-the-minute scores and game highlights that allow for maximum interactivity between the clubs and cell users.

Yan Skwara, SDA CEO, said, "This is an outstanding business and growth opportunity for the Company in Latin America. Industry research and market studies showing the increase of cell phone usage in Latin America suggest we have the potential to put revenue-generating soccer content on over 100,000 of these new cell phones in the next fiscal year."

Dean Fresonke, CEO for ClearSky Mobile Media stated, "SDA is clearly a leader in the world of soccer and we are thrilled to be launching this initiative with them. Their contacts in the soccer arena as well as their access to extensive content around the game will allow us at ClearSky to create a compelling mobile phone offer for Latin America. We believe that soon, cell phones and soccer are going to be the hottest combination on the continent."

Posted to the site on 31st July 2003