Vodafone Brand Extends to Lithuania

Vodafone has signed a Partner Network Agreement with Bite GSM in Lithuania. Bite is a wholly-owned of TDC Mobile International and is the company's second to join the Vodafone Mobile Community following the agreement with Denmark's TDC Mobil in December 2001. Under the terms of the agreement Vodafone and Bite will co-operate in developing and services to international travellers and domestic customers. principal benefits to Vodafone are further expansion of global products and services to its customers as well as further of the Vodafone brand.

As a Partner Network, Bite will offer Vodafone and its Partners' seamless access to Vodafone's international mobile services while in Lithuania. Bite customers will enjoy the benefits of Vodafone's services across its global footprint.

Peter Bamford, Chief Marketing Officer, Vodafone said "Our tie-up with Bite is another step towards bringing our customers key benefits of the Vodafone brand and services throughout Europe. The signing of this Partner Network agreement opens new sources of revenue for both Vodafone and Bite, and demonstrates Vodafone's as a global mobile leader and innovator."

Following the announcement, Vodafone's portfolio of global supported by its global brand communication, will be in nine Partner Network countries: Austria, Croatia, Denmark, Estonia, Finland, Iceland, Kuwait, Lithuania and Slovenia, in addition to its subsidiary and associate markets."

Posted to the site on 23rd July 2003