Cell Phones Get Half a Gigabyte of Memory

ATP Electronics says that it is the first company to launch a 512MB MultiMediaCard: a postage stamp-sized flash memory card that is increasingly being used in cell phones to provide additional memory. The 512MB MultiMediacard quadruples current capacities, allowing consumers to store up to 15 hours of digitally compressed music, more than 160 minutes of MPEG-4 compressed video or more than 500 high-resolution digital images.

Kent Eisenberg, Product Marketing Manager, said, "We are pleased to announce the introduction of the very first 512Mbyte MultiMediaCard. This firmly establishes ATP as a leader in high-density memory solutions. MultiMediaCards offer a much more attractive price point than SecureDigital (SD) cards, since no licensing fees are required. Plus, MultiMediaCards were developed for all the leading open systems platforms. This technology is an open standard available to any company who wants to improve upon it or develop products for it."

ATP plans to make the 512MB MultiMediaCard available to both OEM and retail channels, expecting to begin volume shipments in the next thirty days. Suggested retail pricing for the 512MB MultiMediaCard will be US$299.

Siemens, Nokia and Panasonic are the primary cell phone manufacturers who make use of MultiMediaCards in their handsets."

Posted to the site on 21st July 2003