As part of Vodafone's sponsorship of the "Rock in Rio - Lisbon" festival in May and June 2004, Vodafone Portugal's customers will be able to vote via SMS for the bands they want to see play at the festival. This is the first time in the world that this method has been used to involve the public in choosing the performers at an event of this kind.
Vodafone's sponsorship of the fourth staging of what is considered to be the biggest music festival in the world was officially announced by Ant
Posted to the site on 21st July 2003