Vodafone Shakes Up its Management Team

Vodafone has created two new divisions within its company, Group Marketing plus also, Group Technology & Business Integration. The company has also had a shack up of its management structures. Peter Bamford, currently CEO of the Company's Northern Europe, Middle East and Africa Region and a director of the Company, will be responsible for Group Marketing, as Chief Marketing Officer. Group Marketing will provide leadership and co-ordination across the full range of marketing and commercial activities including brand, product development, content management, partner networks and global accounts.

Thomas Geitner, currently CEO Global Products and Services and a director of the Company, will be head of Group Technology & Business Integration, as Chief Technology Officer. The purpose of Group Technology will be to lead the implementation of a standardised architecture for business processes, information technology and network systems. This will support the next generation of products and services and the critical role of introducing and operating 3G capacity.

Peter Bamford and Thomas Geitner will report to Julian Horn-Smith, Group Chief Operating Officer.

As a result of the creation of Group Marketing and Group Technology & Business Integration functions, there will be some changes to the Regional management structure of the Group.

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Posted to the site on 25th June 2003