MTV to Set Up Mobile Phone Network

SmartTrust has been selected to support the delivery and management of mobile data services for MTV when it becomes a MVNO (mobile virtual network operator) in June 2003. MTV's prepaid mobile services (branded 'HELLO_MTV') will initially be available in Sweden from the 1st June 2003 and will include a unique set of SIM-based data services targeted directly at MTV fans.

The service will use SmartTrust's Delivery Platform (DP) solution to remotely manage the personalisation of services deployed by MTV to subscribers. All of MTV's prepaid cards will come embedded with the SmartTrust WIB to enable users to access these services directly via the handset menu. Already announced services include; music news, hot phone (direct phone to MTV VJs and artists), top list downloads (Up North, Hit list UK, European Top 20, Dance Floor Chart), interactive links to MTV programmes and ringtones.

SmartTrust was selected by Spinbox, who will host the SIM platform and manage customer care, network management and billing on behalf of MTV.

"HELLO_MTV is a new business segment for MTV," explains Lars Irenius, Regional Sales Director for Nordic and Eastern Europe Regions at SmartTrust. "Because of the continuously evolving nature of brands such as MTV it will be important that the company is able to dynamically launch new services as they become available and manage user access remotely. SmartTrust DP enables operators to achieve such over-the-air service configuration, ensuring optimal data revenue opportunities."

"This increased control ensures user equipment is always suited to match the individual needs of subscribers as well as allowing for the deployment of new services and applications as and when they become available," continues Irenius."

Posted to the site on 29th May 2003