Artesia Technology Used in 3G Network

Artesia Technologies has announced the deployment of its TEAMS digital asset management solution by BBC Technology for 3, Hutchison 3G's UK service. Artesia's TEAMS solution is being used to support the real-time production and distribution of content -- including video, images and print -- to the first UK 3G phone network.

"One of the great promises of digital asset management has been the ability to more easily leverage existing content across new and emerging distribution channels in order to create new revenue streams and facilitate new business models," said Scott Bowen, president and COO, Artesia Technologies. "This deployment is one of the most cutting-edge examples of this anywhere in the world. We're excited to be partnered with this industry leader in setting the standards for the future of mobile communications."

One example of the type of innovation being delivered is 3's partnership with the F.A. Premier League. Through the integration of Artesia's TEAMS Solution within a Quantel-based production environment, 20-second video clips of goals being scored in the UK's top football league can be automatically created, formatted and distributed just moments after they happen. Subscribers then receive an automatic prompt informing them of their team's recent success and are offered the opportunity to view the goal instantaneously on their handset.

Hutchison 3G awarded a five-year contract for managing audio/visual content to BBC Technology in 2002."

Posted to the site on 16th May 2003