Motorola Pagers Used in Cigarette Promotion

The American cigarette brand, Kool has decided to provide Motorola wireless pagers as an incentive to smokers. The pagers are being supplied by PageMaster Corp. Consumers who purchase specially marked packs of cigarettes in May and June will receive coupons they can redeem for their choice of either a US$150 Motorola Talkabout T-900 2-Way or a US$70 Motorola T-350 1-Way pager.

"KOOL celebrates urban living," said Ludo Cremers, divisional vice president for KOOL brand marketing. "The Motorola pager promotion fits into the lifestyle of KOOL consumers who want to be connected."

The free Motorola pager offer will be supported by advertising in newspapers, national magazines, and alternative media. The program also will be communicated through direct mail, point-of-sale material in retail stores, pack onserts, and pack and carton overwraps.

Brown & Williamson Tobacco Corporation is the nation's third largest manufacturer and marketer of cigarettes. Its major brands include KOOL, PALL MALL, LUCKY STRIKE, MISTY and CAPRI"

Posted to the site on 9th May 2003