BREW Expands to Israel

Pelephone will launch in Israel Qualcomm's BREW-based application services platform under a memorandum of understanding (MOU) signed between the companies. The BREW solution enables customizing handsets by downloading applications over the air.

Gil Sharon, Deputy C.E.O and C.MO, Pelephone said the company is glad to join Qualcomm in the formation of an advanced solution which enables direct downloading of applications to the handset. He added that BREW would give Pelephone's subscribers access to wireless applications and services as games -- including such multiplayer games as chess, checkers and backgammon -- navigation location services, video, communication tools such as e-mail, international and local news services and more, that will transform their mobile phones into powerful communications tools. The company anticipates that the versatile capabilities of the BREW solution will generate a significant level of interest throughout Israel for the BREW-enabled handsets and services.

Sharon added that the deployment of the BREW solution is yet another step in Pelephone's strategy of maintaining and strengthening its leadership in the fields of content and applications. As Pelephone considers itself to be the leader in these areas, the company is actively expanding the variety of products and services for its customers. He concluded and said that the current agreement coupled with the GoNext and Esc content systems positions Pelephone as an undisputed market leader. The combination between those advanced systems and the CDMA2000 1X network creates a unique experience for Pelephone's users.

"We look forward to working with Pelephone as they prepare to deliver their BREW-based applications service to their subscribers," said Dr. Paul E. Jacobs, president of Qualcomm Wireless & Internet Group. "Pelephone is recognized for its leadership in driving the evolution of Israel's wireless communications, and their decision to deploy BREW-based services solidifies their position as Israel's most advanced operator for wireless data services."

Posted to the site on 10th April 2003