The Simpsons Comes to Mobile Phones

Twentieth Century Fox and THQ have announced a multi-year agreement granting THQ's mobile games division, THQ Wireless, worldwide rights to develop and distribute The Simpsons entertainment content for mobile phones.

With a seemingly unlimited number of Springfield characters, rich environments and plotlines, The Simpsons is a unique property for global licensed products that spans toys, games, food and beverage, apparel, and a myriad of other goods. "We see wireless as a natural category extension for The Simpsons that will allow fans, old and new, to enjoy the show's special humor whenever and wherever they choose to," said Peter Byrne, Fox Executive Vice President of Licensing and Merchandising.

Jim Beddows, Fox Vice President of Wireless Entertainment added: "FOX content is perfect for the wireless space-it's the right demographic, global and edgy-and The Simpsons epitomizes this content. Combined with the global promotional power of News Corporation (FOX's parent company) and its affiliates, we want to accelerate the growth of wireless services. We are thrilled to partner with THQ on The Simpsons to this end."

The first The Simpsons wireless service is scheduled for release to U.S. consumers in the second half of 2003. The Simpsons wireless content will include a wide variety of cutting-edge entertainment applications including games, graphics and SMS/MMS programs utilizing a variety of Simpsons' characters including Bart, Homer and Lisa."

Posted to the site on 20th March 2003