Mobile Gaming Will Be the First 3G Revenue Source

Mobile gaming will be the first service to generate significant revenue and branding opportunities for 2.5G and 3G wireless networks, services and handsets, according to a new report from Alexander Resources. The report determined that by catering to the youth market and consumer's insatiable appetite for entertainment products and services, mobile gaming will initially overshadow growth of enterprise wireless applications.

The report however cautioned that much is at risk. While success in mobile gaming will reduce doubts about the potential for additional revenue and growth opportunities in 2.5G and 3G wireless, failure can be catastrophic. Lack of market acceptance of mobile gaming will turn away both consumers and investors to future wireless services. To avoid this problem, the report identifies and examines the marketing, pricing, billing, sales and support plans and programs that wireless carriers and handset manufacturers must deploy in order to succeed. Successful implementation will produce additional benefits. For example, phones that offer unique gaming controls, audio features and displays, coupled with specific billing options, will increase brand loyalty for handset manufacturers and lock in subscribers for carriers. '"

Posted to the site on 25th September 2002