Kuwaiti Network to Dual-brand As Vodafone

Vodafone has signed its third Vodafone Partner Agreement with Kuwait's Mobile Telecommunications Company ("MTC"). The agreement, the first of its kind with an operator in the Middle East, follows agreements with European operators TDC Mobil A/S and Oy Radiolinja, in Denmark and Finland respectively.

MTC is the leading mobile operator in Kuwait, with more than 600,000 customers. Under the terms of the agreement, Vodafone and MTC will co-operate in developing products and services to international travellers and domestic customers. MTC is also to rebrand with the dual brand name, MTC-Vodafone and is to resell Vodafone's international products, under the sole Vodafone brand name.

As a Partner Network, MTC will offer Vodafone and its Partners' customers seamless access to Vodafone's international products while travelling in Kuwait. The re-branding of MTC, into MTC-Vodafone, will ensure that these customers identify MTC as a trusted Vodafone partner, increasing the recognition of the Vodafone brand in the Middle East. MTC customers will enjoy the benefits of Vodafone's existing services and its innovative product pipeline, enabling easy access and service delivery.

Thomas Geitner, Chief Executive, Global Products and Services, Vodafone said "The agreement with MTC is our first partner agreement in the Middle East. With a first class network and an outstanding position in the corporate market, MTC is an excellent partner to have on board. This is a significant step in the development of the Vodafone brand as MTC will be completely re-branding to MTC-Vodafone, clearly demonstrating the attractiveness of the Vodafone brand to new territories."'"

Posted to the site on 19th September 2002