US Network to Rollover Unused Free Call Time

The USA based Cingular Wireless is to start offering it customers who have leftover package minutes in one month the facility to will have them "rolled over" into the next month for up to 12 months. Market research conducted for Cingular shows that consumers believe Rollover provides value and personal control because customers no longer feel they are wasting money on unused minutes. Rollover is available for customers who select an eligible Cingular local plan costing US$39.99 a month or more. That equates to about half the company's subscriber base.

"Rollover differentiates Cingular in a world dominated by 'big bucket' pricing plans," said telecommunications analyst Jeffrey Kagan. "This is a clear, simple and fair concept that consumers can appreciate."

The promotion is being supported by an advertising campaign created by BBDO Atlanta and BBDO New York. The campaign -- which will include print, radio, television and Internet -- uses the tagline "They're your minutes - keep 'em."'"

Posted to the site on 18th August 2002