Sega Launches Cell Phone Game

SEGA Mobile has launched its first cell phone game, SEGA Monkey Ball on the USA based SprintPCS network. One of the first full-color mobile games offered to Sprint wireless customers, SEGA Monkey Ball is available on Vision-capable PCS Phones for a charge of US$3.99 per download for 30 days of play.

A free, five-stage demo of SEGA Monkey Ball will be embedded on select Vision-capable PCS Phones, and they can download the full version from the SprintPCS web site. SEGA Monkey Ball fans will be billed on their monthly Sprint wireless invoice.

"Videogames have become a mainstream activity that not only includes the home videogame console segment but has also expanded beyond the living room into wireless entertainment," said Fred Huey, COO of Sega.com. "The wireless gaming industry is an untapped market with millions of consumers already wireless phone users. SEGA Mobile is dedicated to bringing quality entertainment content to this large community of potential gamers."

Following the release of SEGA Monkey Ball, SEGA Mobile will be releasing a host of additional SEGA games for Sprint wireless customers, including classic titles such as Pengo and SEGA Fast Lane.'"

Posted to the site on 16th August 2002