Another Sports Content Deal for 3G License Holder

Sweden's Hi3G has secured the exclusive rights to send ice hockey content to 3G mobiles from Elitserien. The agreement with Svenska Hockeyligan covers both content rights as well as sponsorship of Elitserien. Through their 3G mobiles, Hi3Gs customers will be able to see, and interact on excerpts from Elitserie matches, goals, match sequences, commentaries, pictures, results, archive material, goal makers and results tables. The rights are exclusive for Hi3G for all mobile technologies including GSM and UMTS for three seasons until the end of April 2005. The details of the agreement have not been disclosed.

This is the second exclusive sports content/sponsorship agreement for 3G mobiles, signed by Hi3G this year. On January 16th, Hi3G announced that it reached an agreement with ISPR regarding sponsorship of Allsvenskan, Damallsvenskan, Superettan and Svenska Cupen. As part of that agreement Hi3G secured the exclusive rights to provide sports content to mobile phones and wireless devices for all the above series and for the home games of the Swedish National Teams in Football and matches in Sweden in the UEFA cup.'"

Posted to the site on 24th June 2002