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Motorists in Marseille to pay for time spent in parking bays via SMS

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Gemalto is deploying an operator billing platform that enables motorists in Marseille, France's second largest city, to pay precisely for time spent in a parking bay, simply by sending an SMS when they enter and another one when they leave it.

Gemalto was selected by IEM to provide the payment element of their TIMO software solution for SAGS Marseille, the body delegated to manage Marseille's on-street car parking. Gemalto manages the SMS flow, and allow to directly debit time-based payments from customers' mobile phone bills.

The new cashless payment service for parking is available from any type of mobile phone, without having to pre-register or download an app. Motorists text their vehicle number plate to a short code number as soon as they park. When they leave, the message ''END" is sent to the same number. Traffic wardens in the city are equipped with PDAs that enable them to verify instantly that payment has been made by entering a vehicle's registration number into the handset.

"Once again SMS is proving its ability to reach the broadest possible audience and deliver a service in line with a mobile-centered world," added Benoit Bole, Senior Vice President of Netsize at Gemalto. "TIMO* spells an end to lost tickets, delays at barriers, the struggle to find the right change and manage expired meters."

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Tags: gemalto  sms  France