Huawei Working on New User Interface for Android Phones
Published on: 23rd Jun 2016
Note -- this news article is more than a year old.
Huawei is reported to be working on a revamp of its Android user interface to make it more appealing to Western audiences.
The EMUI (Emotion UI) is a skin that Huawei applies on top of the Android OS to differentiate its smartphones from other models, but is predominantly designed for Asian markets.
Industry reports suggest that the smartphone manufacturer is now working on a version EMUI 5.0 for launch this autumn, with a design that more closely matches vanilla Android OS, while retaining its customisation options.
The change is said to be aiming at a simpler design which is more appealing to Western audiences, although with the downside that it would end up losing some of the distinctiveness that makes Huawei smartphones stand out from the crowd.