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Mobinil Adopts Orange Branding

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Egypt's Mobinil has been rebranded as Orange, matching the brandname of its majority shareholder.

The Egyptian subsidiary is Orange's largest operation in terms of customer numbers (33.4 million customers at the end of December 2015) and contributes over 27% of its revenues for the Middle East and Africa region.

Orange secured control of Mobinil in 2012 following several years of fractious relations with other shareholders.

Stéphane Richard, Chairman and Chief Executive Officer for Orange, commented: "Egypt is a vibrant market and we are delighted to bring the Orange brand to this important market on this momentous day in our history. Today Orange is a mobile operator in Egypt, but we want to be much more than that in the future. We want to be a true digital player and help the Egyptian economy and its people to draw the benefits of the digital age."

 

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Tags: orange  mobinil  Egypt