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Ericsson, Tencent and SmarTone optimize Hong Kong network for WeChat performance

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Ericsson, Tencent and Hong Kong's SmarTone are collaborating to optimize the Hong Kong operator's mobile network for performance of WeChat, a social networking app developed by Tencent with 650 million monthly active users worldwide.

With users now spending the majority of time on their smartphones using apps, app coverage and user experience are key drivers of customer loyalty. App Experience Optimization is a service that transforms how operators optimize their networks to meet the new demands created by a fast-evolving app ecosystem. The service addresses this challenge by providing a true picture of the local app experience and correlating this with network-related key performance indicators (KPIs). Ericsson Network Design and Optimization experts then optimize for app experience, drawing upon global experience, tools and methods.

Ericsson Network Design and Optimization experts are working with SmarTone and Tencent to collect WeChat service KPIs based on anonymized usage performance and location from real subscribers, and correlated them with network KPIs. The results are used to create an app coverage map and to identify optimization opportunities in the WeChat app, its supporting servers and in SmarTone's network. The app coverage map depicts the app experience using simple green/yellow/red color coding, with green indicating good app experience and red indicating poor app experience. Engineers can use the app coverage map to visualize performance bottlenecks and as a benchmark when optimizing the app or the network.

Frank Fu, Senior Product Manager of WeChat Department at Tencent, says: "Our app developers are always working to ensure that all of our apps provide a great end-user experience. We need to work with operators such as SmarTone to ensure that we have a good understanding about how our apps are performing in specific locations on specific networks. With Ericsson's App Experience Optimization service, we are able to do just that."

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Tags: smartone  ericsson  tencent  wechat  Hong Kong