Record-Breaking Holiday Season for Apple's App Store
Published on: 11th Jan 2016
Note -- this news article is more than a year old.
Apple says that customers around the world made this holiday season the biggest ever for the App Store, setting new records during the weeks of Christmas and New Year's.
In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.
"We're grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can't wait for what's to come in 2016." said Philip Schiller, Apple's senior vice president of Worldwide Marketing.
Worldwide, the App Store has brought in nearly $40 billion for developers since 2008, with over one-third generated in the last year alone.
Largely as a result of the App Store's success, Apple is now responsible for creating and supporting 1.9 million jobs in the U.S. alone. Nearly three-quarters of those jobs - over 1.4 million - are attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy.
Apple has previously reported that the iOS app economy has created 1.2 million jobs in Europe and 1.4 million jobs in China.