Bell Canada Fined for Fake App Reviews
Published on: 22nd Oct 2015
Note -- this news article is more than a year old.
Bell Canada has been fined C$1.25 million after its employees were found to be giving positive reviews for its own mobile apps on app stores.
Last November, a number of Bell employees were encouraged to post positive reviews and ratings of the free MyBell Mobile app and Virgin My Account app on the iTunes App Store and the Google Play Store, without disclosing that they work for Bell.
Bell acted quickly to have the reviews and ratings removed as soon as it became aware of the matter. Nevertheless, the Canadian Competition Bureau determined that these reviews and ratings created the general impression that they were made by independent and impartial consumers and temporarily affected the overall star rating for the apps. The apps allow Bell customers to manage their existing mobility accounts directly from their mobile devices.
Bell provided full, timely and ongoing co-operation with the Bureau's inquiry.
In addition to the consent agreement, Bell has indicated that it will sponsor and host a workshop to promote, discuss and enhance Canadians' trust in the digital economy, including the integrity of online reviews.