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Kogan Makes Return to Australian MVNO Market

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The Australian online retailer, Kogan is making a return to the mobile market by relaunching its own MVNO.

The retailer of electronics and household appliances had an MVNO before, Kogan Mobile, but it was closed down in August 2013 when their wholesale supplier, ISPone collapsed.

Kogan Mobile had around 120,000 customers when it closed its service back in late 2013.

At the time, the airtime was provided by Telstra, but this time the retailer has chosen to partner with Vodafone.

Kogan said that their direct deal with Vodafone rather than an indirect one through a wholesaler will ensure they avoid the same problems they had in the past.

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Tags: kogan mobile  mvno  vodafone  Australia