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Singtel Issued with Stern Warning by Telecoms Regulator

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Singapore's telecoms regulator, the IDA has issued a "stern warning" to the country's dominant telco, Singtel over its advertising campaigns.

The regulator said that it had investigated a number of complaints about a negative marketing campaign against competitors M1 and StarHub through marketing agency Gushcloud.

"IDA is disappointed that such marketing tactics have been employed by Singtel. IDA has always encouraged licensees to compete by promoting the availability, price and quality of their own services, and not by disparaging those of their competitors," said IDA in a statement.

IDA added that it will not tolerate such practices, and requires Singtel to put in place the necessary measures to ensure appropriate management oversight and control over its marketing and advertising campaigns.

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Tags: singtel  ida  Singapore