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Vodafone Signs Co-Marketing Agreement in Botswanna

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Vodafone and Botswana Telecommunications Corporation (BTCL) have jointly announced a new Partner Market agreement for Botswana.

Under the non-equity partnership agreement, BTCL becomes Vodafone's preferred partner in Botswana and the two companies will jointly offer business and consumer customers a range of products and services.

BTCL will be able to enhance its customer proposition in Botswana with Vodafone's products and services. Vodafone's multinational corporate customers will benefit from the addition of Botswana to their existing contracts for international managed services, while continuing to be serviced via a single point of contact.

As a preferred partner, BTCL will also benefit from Vodafone's scale as the largest international voice carrier, with access to its global data reach and a competitive cost base for its customers' international calls.

Vodafone Partner Markets Chief Executive Stefano Gastaut said: "This strategic partnership with BTCL for Botswana will enable us to expand the reach of our products and services within Africa and extends our footprint to 55 markets worldwide. It will also deliver enhanced roaming benefits for BTCL's consumer and multinational corporate customers."

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Tags: vodafone  btcl  Botswana