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AT&T to Pilot New Location-Based Service to Help Companies Prevent Fraud

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USA based AT&T says that it plans to pilot a new service that lets customers confirm their location with credit card and other payments companies to help reduce fraud.

The top challenge in controlling international credit card fraud last year was verification of customer identity, reports Javelin Strategy & Research. The new service from AT&T would let customers who opt-in to the service verify their location when travelling overseas, and also help ensure that when they are located at home, that overseas credit card transactions are blocked.

AT&T plans to make the new Location Information Services capability available in more than 150 countries. The company will begin a pilot this summer, and expects to deploy the service to enterprise customers later this year.

"Our new Location Information Services API does that by allowing enterprises to provide an extra layer of credit card security, keep track of valuable assets, and enhance a traveler's experience with timely local information." said Laura Merling, Vice President of Business Digital Experience, AT&T.

The new Location Information Services capability allows businesses to access AT&T network data to locate a participating user's device to authenticate that users' location, helping to protect against potential fraud. This new capability builds on AT&T's Mobile Identity API Toolkit, which launched in December 2013.

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Tags: at&t  USA