HTC Shows Off New Smartphone with Depth Sensor Camera Effects
Published on: 25th Mar 2014
By: Ian Mansfield
HTC has shown off its latest flagship smartphone the HTC One (M8) which features a larger screen and louder speakers than its predecessor. It also comes with a depth sensor that lets photos be focused again after they have been taken.
The company will hope that the new model does better than its predecessor, which despite widespread acclaim and positive reviews, was a poor seller with consumers who are more dazzled by the marketing strength of Apple and Samsung.
The company shipped an estimated just 6.4 million units of the original HTC One smartphone, about a fifth of the volumes of flagship models from its rivals.
Although the new handset is a generic touchscreen Android handset, the company has opted to make the phone stand out with its camera feature.
Rather than pumping in more megapixels though, they seem to have identified a feature that might resonate with consumers -- the ability to refocus blurry photos after they are taken.
The effect is a digital manipulation, which can change the apparent focus of objects to blur them, or sharpen them after the photo was taken. It also includes a gamut of photo filter effects.
The new model also boasts a 40% improvement in battery life compared to its predecessor, despite coming with a larger screen.
Sales of the phone should start immediately in the UK and USA, where they have already warehoused stocks. Sales globally should be underway within the next few weeks the company added.
That may give it a slight lead over its key rivals who are still taking pre-orders for their latest models.
The company aims to grow its market share to more than 5% by the end of this year, and is targeting a recovery to 10% market share within three years.