Microsoft Overtakes BlackBerry in US Smartphone Sales

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Microsoft has overtaken BlackBerry in the US smartphone market although both are far behind the market leaders Android and Apple.

Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

Android ranked as the top smartphone platform in January with 51.7 percent market share, followed by Apple with 41.6 percent (up 1 percentage point), BlackBerry with 3.1 percent, Microsoft with 3.2 percent and Symbian with 0.2 percent.

Top Smartphone Platforms

  Share (%) of Smartphone Subscribers
Oct-13 Jan-14 Point Change
Android 52.2% 51.7% -0.5
Apple 40.6% 41.6% 1.0
BlackBerry 3.6% 3.1% -0.5
Microsoft 3.2% 3.2% 0.0
Symbian 0.2% 0.2% 0.0

Smartphone OEM Market Share

159.8 million people in the U.S. owned smartphones (66.8 percent mobile market penetration) during the three months ending in January, up 7 percent since October, according to Comscore.

Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers (up 1 percentage point from October). Samsung ranked second with 26.7 percent market share (up 1.3 percentage points), followed by LG with 6.9 percent (up 0.3 percentage points), Motorola with 6.4 percent and HTC with 5.4 percent.

Top Smartphone Properties & Apps

Google Sites ranked as the top web property on smartphones, reaching 89.4 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86.6 percent), Yahoo Sites (86.2 percent) and Amazon Sites (69 percent).

Facebook ranked as the top smartphone app, reaching 77.6 percent of the app audience, followed by Google Play (52.4 percent), YouTube (49.7 percent) and Google Search (48.9 percent).

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Tags: windows phone  blackberry  symbian  android  apple ios  USA 

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