Ooredoo to Offer Mobile Content for Women in Myanmar
Published on: 6th Mar 2014
Ooredoo has announced the extension of its mWomen programme which aim to use mobile technology to empower women across its regional footprint to its new market in Mynamar.
In the latest development, Ooredoo Myanmar announced that it is the latest recipient of an Innovation Fund grant from the GSMA Foundation, to support the launch of a multi-tier maternal health service in partnership with a range of local and international partners.
The service, which will draw upon Ooredoo's experience in delivering information-based mobile services for women, will provide access to maternal healthcare information via mobile devices free-of-charge.
Myanmar currently faces a number issues related to maternal health, including a high infant mortality rate and challenging levels of baby malnutrition, and more than 70 percent of births occur outside a professional medical service. This first-of-its-kind service will offer medically-proven content to women, as well as direct channels for users to contact medical professionals about specific health issues and seek treatment as required.
Dr. Nasser Marafih, Group CEO, Ooredoo, said: "Ooredoo has developed a lot of experience in delivering mobile services for women across our footprint, particularly from pioneering operations like Asiacell and Indosat. We work with content experts, NGOs and leading developers to ensure that the information is accessible, relevant and tailored for women's needs. We are now able to develop a cutting-edge service that tackles a vital social issue in Myanmar, and are delighted to receive the support of the GSMA Innovation Fund to do so."