Majority of BlackBerry Trade-Ins at T-Mobile Switch to Apple iPhone
Published on: 5th Mar 2014
By: Ian Mansfield
T Mobile USA's controversial offer to BlackBerry customers to trade their phones in for an Apple iPhone appears to have worked for the mobile network.
A leaked memo indicated that the mobile network has seen a 15-fold increase in old BlackBerry handsets being traded in.
Even after the deal was changed following an outcry to include a migration offer to a newer BlackBerry phone, the majority of the customers handed over an old BlackBerry phone and walked out with a new iPhone.
The memo didn't specify numbers, but did say that 94% of the trade-ins involved the customer choosing the iPhone over a new BlackBerry handset.
"Today is the last day of our limited time BlackBerry trade-in program, which was created to provide additional value as well as customer choice for our loyal BlackBerry customers," a T-Mobile spokesman said in a statement. "The program has been extremely popular, offering a trade-in value of $200 to $250 toward the purchase of a new device, driving a 15 fold increase in BlackBerry trade-ins."
On the web: TmoNews