Digicel Jamaica Reports Strong Growth in Mobile Data Usage
Published on: 5th Mar 2014
Digicel Jamaica is reporting strong double digit growth in data revenues and data plan subscribers over the last quarter ending December 2013. This according to CEO Barry O'Brien is due to effective strategies over the past year to deliver value choice and innovation to all its customers across Jamaica.
"More and more customers are realising that when they purchase a data plan they manage their data spend better and their overall data experience", O'Brien said.
The company also said that customers have been responding favourably to its range of affordable data plans which start from as low as J$70 for two days. In fact, the number of data subscriptions has increased by 50%.
"What we are seeing is that customers are moving towards Android based smartphones. To that end, last year we introduced the Digicel range of Android smartphones (DL600 and DL700) and these are currently doing far better than traditional smartphones like Samsung, Nokia and BlackBerry in terms of sales," added O'Brien.
In the last 2 months for example, Digicel said it sold over 28,000 of its smartphones while during the past year, well over 60,000 were sold.
The company is also reporting an increase of an additional 200,000 subscribers to its 4G mobile network, which they say is broadly due to continuous investment.
"Digicel is in the process of rolling out an additional 170 4G mobile sites across the island which will see us increasing our 4G network coverage from 80% to 92% population coverage." closed O'Brien.