LTE Subscribers Consume More Mobile Data Than 3G Users

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Unsurprising facts from a survey has found that 4G subscribers consumed dramatically larger amounts of data than 3G subscribers. In Dec 2013 the average 4G subscriber consumed 1.9GB while 3G subscribers consumed only 894MB according to Mobidia.

They also found that Wi-Fi continues to be a primary means of connectivity for all smartphone subscribers. Globally, Wi-Fi usage represented 78 percent of all data consumed on smartphones for all data subscribers in the markets studied.

Despite the growing Wi-Fi usage, 4G subscribers are buying larger plans.

In Jan. 2013, 61 percent of 4G smartphone users have plans larger than 1GB compared with only 31 percent of 3G smartphone users. While the percentage declined slightly by the end of 2013, the data clearly shows 4G users are buying and utilizing larger data plans.

Despite that, more 4G subscribers are exceeding data plan limits relative to 3G subscribers. This trend increased throughout 2013, suggesting users are more likely to upgrade to larger plans - a big benefit to mobile operators.

"Mobidia's mega-panel of LTE subscribers offers the most comprehensive global view of LTE usage trends and provides insights that are just not available anywhere else in the industry," said Chris Hill, senior vice president of marketing at Mobidia. "Our latest data set, shared in this white paper, points to some very positive trends for mobile operators that have invested in LTE upgrades and roll-outs."

Methodology

Mobidia analyzed data collected January 2013 through December 2013 from hundreds of thousands of Android users in 10 of the leading, global LTE markets to analyze LTE usage trends.

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