Ericsson Claims Half of LTE Traffic Runs Over its Equipment
Published on: 24th Feb 2014
By: Ian Mansfield
Ericsson has announced that according to its own calculations half of all LTE smartphone traffic goes through Ericsson networks and the company is ranked number one for LTE market share in the world's top 100 cities.
The company's President and CEO Hans Vestberg recapped 2013, when more than 55% of all phone shipments were smartphones and LTE subscriptions reached 200 million.
Additionally, the company's number one position in Services is extended with a new launch of Telecom Cloud Transformation, which provides consulting and systems integration for operators. With 43% of Ericsson's sales coming from Services, the business area is playing a key role in the company's own transformation.
Vestberg outlined Ericsson's strategic moves and launches this year that support customers in three categories: network evolution, OSS/BSS and process transformation, and innovation and revenue growth.
Onstage guests highlighted business deals in each category. Verizon CTO Tony Melone spoke about network evolution, describing the progress made since last year's announcement about LTE Broadcast and discussing the importance of boosting indoor coverage with solutions like the Ericsson Radio Dot System.
In the innovation and revenue growth area, Vestberg was joined onstage by the CEO of Philips to announce the Zero Site, an innovative LED lamp post that allows city officials to rent space to service providers for mobile broadband equipment.
An important change in the industry and for Ericsson has been the continued development and market growth of OSS and BSS solutions, which help service providers launch applications faster (from months to days or hours) and enable real-time analytics to support operators in ensuring superior customer experiences.
Vestberg described five new trends for 2014: Digital Lifestyle drives demand; ICT transforming industries; Data brings new business models; Customer experience in focus; and Superior network performance wins.
He predicted that mobile video traffic growth would exceed 75 percent and that the global probability of getting mobile data throughput of at least 1Mbps, or sufficient app coverage, during 2014 would increase, but not enough. "We need continuous app coverage to support our new ways of living and doing business," added Vestberg.