Nokia's Project X Confirmed -- Shows Off Three Android Based Smartphones
Published on: 24th Feb 2014
By: Ian Mansfield
Nokia has shown off five new phones including its first ever Android OS based smartphones although they are not pure Android phones just based on the platform.
In order to ensure that apps and services are delivered by Nokia instead of Google, the company has developed its own variant of the Andoid OS, which while retaining app compatibility, is more tightly tied in with Nokia's services.
The new X-Devices adopt the same tiles design used in Windows Phone, and includes Nokia's own app store and its own mapping service, Here.
The first two devices, the Nokia X and X+, come with a 4" IPS capacitive display and 3MP camera.
The third family member, the Nokia XL, boasts a 5" display with 2MP front-facing camera - ideal for Skype video calls - and a 5MP rear-facing, autofocus camera with flash.
The entire Nokia X family is powered by the Qualcomm Snapdragon dual core processor and supports Dual SIM, letting people switch SIM cards to get better tariffs.
The Nokia X will go on sale immediately, starting at EUR 89 and rolling-out in Asia-Pacific, Europe, India, Latin America, the Middle East and Africa. The Nokia X+ and Nokia XL are expected to roll out in these markets starting early second quarter, priced at EUR 99 and EUR 109, respectively.
Stephen Elop, executive vice president of Nokia's Devices & Services, commented on the launches:"Our deliberate approach is to offer four tiers of products including our affordable entry-level devices like the new Nokia 220; our entry-level Asha touch phones like the new Nokia Asha 230; our new Nokia X, Nokia X+ and Nokia XL smartphones primarily for growth economies; and our Lumia portfolio, which is where we introduce the greatest innovation and provide full compatibility with the Microsoft experience,
The Nokia X platform is built on the Android Open Source Project (AOSP) which means that the vast majority of Android apps can be published to the Nokia Store as is. For those that require modifications, Nokia said that its analyzer tool reduces porting time by identifying the required changes. To make porting even easier, developers only need to maintain one code base and distribute a single application package file (APK) to target multiple stores.
At launch, leading global apps will be available for the Nokia X family of devices, including Facebook, LINE Free Voice and Messages, LINE Camera, LINE Bubble, Picsart, Plants vs. Zombies 2, Real Football 2014, Skype, Spotify, Swiftkey, Twitter, Viber, Vine and WeChat, among others.
And in a first for Nokia, BlackBerry Messenger (BBM) will also be available on the Nokia X family of devices in addition to Windows Phone.
Nokia also unveiled two further handsets designed for people experiencing the Internet for the first time.
Priced at just EUR 45, the Nokia Asha 230 is the most affordable Asha touch device ever. Available in single and Dual SIM variants, it will start rolling out immediately across Asia-Pacific, Europe, India, Latin America, the Middle East and Africa.
Nokia also introduced its lowest-priced, data-enabled phone: the Nokia 220. The phone comes with a 2.4-inch screen and splash proof keypad. Retail prices for the Nokia 220 start at EUR 29. It will be available for sale immediately in single and Dual SIM variants and rolling-out in Asia-Pacific, Europe, India, Latin America, the Middle East and Africa.