Australia's Telstra to Offer Handset Upgrades After Just 12 Months
Published on: 20th Feb 2014
Australia's Telstra has joined the growing trend of mobile networks worldwide that are offering handset upgrades in the middle of a customers contract.
The company will offer an upgrade option to customers on 2-year contracts once their first year is up.
Customers will have to pay $10 per month on top of their plan (minimum cost $120 plus plan and handset costs) and return their existing phone undamaged and in good working order to trade up to a new model on a new two year handset plan.
Telstra's Group Managing Director for Product, Warwick Bray, said Telstra had listened to millions of its customers, who said they wanted an affordable way to trade up to the latest smartphone more frequently.
"We know lots of Australians really look forward to getting their hands on the latest smartphone technology and we want to give them the chance to experience that 'new phone feeling' more frequently. So we're introducing the option for customers to get a new smartphone every 12 months as an add-on with selected handsets across our new 24-month consumer plans," Mr Bray said.
The company said that the top reasons Australians want to update their mobile more frequently includes a desire to have the latest features, a love of having the latest gadgets and boredom with their existing device.
Those aged 25-34 are most excited about the prospect of a plan that includes the chance to trade up to a new phone every year with 63% indicating they'd like the option, followed by 18-24 year olds (61%) and those aged 35-44 (55%).
New plans with peace of mind built in
The new 24 month Mobile Accelerate Plans range from $55 per month with an option for light data users who want a new phone with their plan and tops out at $130 per month with a plan for avid communicators, which comes with unlimited national voice, SMS and MMS to standard Australian numbers, and 3GB of data to use in Australia.