Naked Body Scanner App Advert Banned in the UK
Published on: 19th Feb 2014
The company behind the Crazy Frog ringtone had an advert for a mobile app that claimed to scan people to reveal them naked banned in the UK.
The advert for the mobile app was shown during an early evening prime-time television slot, and sparked a number of complaints to the Advertising Standards Authority (ASA).
The app -- a modern day variant on the x-ray glasses advertised in comics in the 1970s -- claimed to be able to take a photo of a person and show them without their clothes.
The advert featured a naked woman, with her breasts and crotch pixilated, who rotated in order to show her front and back.
The majority of the complaints were about the advert being shown so early in the evening, while the rest were split between those who found the advert itself offensive in some manner.
The ASA agreed, and said that the advert should not have been broadcast at any time, including during programmes of particular appeal to children.
Jesta Digital, which trades as Jamster was ordered to ensure their future advertising was not demeaning to women and contained nothing that was likely to cause serious or widespread offence.