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India's Idea Cellular Signs Mobile Advertising Agreement

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India's Idea Cellular has signed a mobile advertising agreement with Flytxt to deploy its multi channel mobile advertising platform, QREDA, and connect to its mobile advertising market place, mADmart.

mADmart, the mobile advertising marketplace of Flytxt will ensure better experience for Idea's subscribers as they will receive highly relevant offers through mobile media. The ad marketplace will also enable brands and advertisers to split marketing between rural or urban customers.

"mADmart will serve as a self-service advertising platform for brands to manage end-to-end multi-channel, cross-channel mobile ad campaigns. It is a totally inclusive business model protecting the interests of consumers, CSPs and brands", said Mr. Abhay Doshi, Head-Product and Marketing, Flytxt.

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Tags: idea cellular  flytxt  mobile advertising  India