Barcelona Conference Centre Adds Mobile Payments Service
Published on: 16th Feb 2014
Mobile shopping services provider Airtag says that it has launched the first ever mobile ordering service at the Fira de Barcelona.
Fira de Barcelona is Barcelona's trade fair institution and one of the most important in Europe.
Mobile ordering at Fira's restaurants has been integrated into the current app using Airtag's Airshop API, which connect with a retailer's existing app and databases to simplify the addition of mobile commerce features. The new functionalities enable Fira de Barcelona event goers, to advance order and pay for meals by mobile phone and check-in at a restaurant using NFC and QR code technology.
"At high volume events, where most people are eating out at the same time, mobile commerce can really make the process faster and more convenient for customers," said Jérémie Leroyer CEO & Co-founder of AIRTAG. "We are thrilled to be working with Fira de Barcelona on this new project which will demonstrate how cashless mobile shopping and innovative technologies can improve everyday customer journeys in a big way."
Customer journey snapshot
- The customer chooses their preferred restaurant theme
- Desired products are added to the basket and paid for using PayPal
- An order confirmation is stored in the app for in-store order pick-up
The customer goes to the restaurant to pick-up the order and checks in with NFC or QR code technology by tapping or scanning a tag near the restaurant's entrance.
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