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Google to Block Android App Upgrades that Use AdMob Services

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Google has announced that its own mobile app store, Google Play will stop accepting apps that rely on its legacy AdMob platform to serve in app adverts.

From the start of August, as the AdMob SDK doesn't support Google Play's Advertising ID code, it will become non-compliant with Google Play's own terms and conditions.

As AdMob is a Google subsidiary, it would be easy for Google to make the necessary changes, but it has been trying to discourage mobile developers from using the legacy AdMob code for some time. The latest change will force app developers to switch to Google's newer ad service services.

Ad serving through the legacy code will carry on after the cut-off date, it's just that app upgrades through Google Play will no longer be possible.

The company said that the deprecation allows "us to focus our development efforts on Google Play services and offer additional exciting features going forward."

Google bought AdMob in May 2010 for USD750 million to kick-start its mobile advertising services.

On the web: Google Blog

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Tags: admob  google play  mobile advertising