Over Half of US Smartphone Owners Using TV-Related Apps Monthly
Published on: 13th Feb 2014
New research from Parks Associates shows mobile consumption of video is driving usage of TV apps with 55% of U.S. smartphone owners and 61% of tablet owners using a TV related app at least once a month.
"TV app usage is altering the use cases for multiple connected devices; currently 57% of connected game console owners are using the device to watch TV shows," said Stuart Sikes, President, Parks Associates. "We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things."
Additional research findings
Over 70% of TV-app users are satisfied with the TV show or network apps they use.
The number of global TV app users on smartphones will reach 1.29 billion by 2018.
Over 23% of U.S. smartphone owners 18-34 have used a TV app on their smartphone to schedule a DVR recording. Over 22% have used an app that transforms their smartphone into a remote control for their TV or set-top box.