Ruckus Launches Cloud-Based Wi-Fi Location Based Service
Published on: 11th Feb 2014
By: David Ng
Ruckus Wireless says that it has developed a cloud based platform that supports location based services using Wi Fi positioning.
Embedded with software gained from the company's recent acquisition of YFind Technologies, new and existing Ruckus Smart Wi-Fi access points are now capable of client positioning where GPS doesn't always work.
In addition, network operators can deliver location-relevant content to users based on their proximity to points of interest.
A real-time heat map allows companies to analyze where their customers are aggregating within a space, with the ability to define zones and compare traffic data between different zones. All this data is customizable for time intervals, allowing historical analysis and tracking of trends.
"Our innovations in location-based client positioning are driving new opportunities for operators and enterprises to easily leverage their Ruckus Wi-Fi infrastructure to support intelligent positioning services indoors, where people use Wi-Fi most," said Selina Lo, president and CEO of Ruckus Wireless.